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Google penalty causes a huge impact on a site’s ranking in Google’s search engine. In this post, you will learn the best ways to avoid Google Penalty. Google Penalties are issued to one’s site when Google’s Web Spam Team detects the use of duplicated content, content scraping, black-hat SEO techniques and more.

Webmasters are always looking for a shortcut in hope to get a higher search rankings. So, it becomes difficult to distinguish the techniques used as they become a gray area from Google’s point of view.

My advice, make sure you stay clean and use completely white-hat techniques only using basic SEO fundamentals. In this post, I’ll show you how to avoid Google Penalty in every way possible. I will help to ensure you never get penalized by Google and continue achieving high search rankings.

In This Post, You Will Learn

Google Penalty Basics (must know)

Types of “Hat” on the Internet

Steps you can take to avoid Google Penalty

Steps you can take to avoid Google Penalty

Avoiding and escaping Google’s Penalty

My Personal Advice

Google Penalty Basics 101

Here’s some basic terms you should know of before going in-depth and dealing with Google Penalties.

Google Panda Penalty: Google Panda is one of Google’s search ranking algorithm updates which was first released in February 2011.

Google Panda was created to penalize sites that does content scraping or content spinning from other sites which eventually results in “thin” content, duplicate content, keyword stuffing, high bounce rate and more.

Google has since been releasing updates on Panda at unpredictable intervals to approximately the duration of once a month. Google has also never stopped working to improve the algorithms.

So, how can you avoid a Google Panda’s penalty at all cost? Simple, make sure low quality content are not used on your websites. Do not use techniques created to “fool” the search engines and you will nor be penalized!

Do a major clean up if you have some Black Hat techniques used on your site. Therefore, you can prevent your site from being affected by Google’s search rankings. Trust me, you can never outsmart Google’s algorithms. So if you’re a risk taker, best to let this one go.

Google Penguin Penalty: Google Penguin is a harder and harsher level of penalty to beat, Penguin have given the most penalties in its release compared to any other penalty.

Google Penguin focuses more on website links. They will penalize any site with questionable linking practices which also means people that are using black hat or grey hat techniques.

Google Penguin penalizes websites with large number of rich anchor-text links. It will be tedious if your site is full of rich anchor-text links. But you’ll have to spend a day or so to clean up these links to prevent a penalty from Penguin.

Also, please make sure you REDUCE or DO NOT use many cross-links (linking other sites that you own together). I know, it’s stupid, but in Google’s eyes it’s called cheating.

You cannot avoid Google penalty without having basic knowledge of SEO and Google’s algorithm.

Types of “Hat” On The Internet

Below are different “hat” techniques used to do Search Engine Optimization (SEO).

Black Hat VS White Hat

Black Hat – Black hat is always the cheating, deceitful and unethical techniques used to try to achieve higher search engine rankings by manipulating the users or system. This also involves spamming.

Gray Hat – Gray hat techniques are always stepping on the line because you’re using both white hat and black hat techniques. Often difficult to escape Google’s Penalty if not careful.

White Hat – White Hat is using honest, ethical and truthful SEO methods and techniques that Google encourages, condones and loves.

No Hat – When you see the word “No Hat”, it means that the particular website is not doing anything for SEO. The site would have to spend a sizable amount of money on advertising to raise brand awareness.

Steps You Can Take To Avoid Google Penalty

Create New Unique and Quality Posts Only

It’s pretty simple and easy to follow this rule, all you have to do is create unique and quality content that your readers really want. But make sure you do not overuse the focus keywords or it’ll turn out to be keyword stuffing even though the keywords are relevant to that specific page.

You can always generate quality contents for your readers by building and promoting your site as a “quality blog” or “quality product”.

NEVER duplicate or scrape content from other websites. Google never likes low quality content. Duplicating and scraping content is also a black hat SEO technique.

Use Keywords For Posts Sparingly

Yes, I said that keyword stuffing was illegal and you would only end up being penalized if you’ve done sit. But here’s the thing, there’s a difference between keyword stuffing and using your keywords sparingly.

Meaning using and utilizing relevant keywords is different from keyword stuffing. You can use other relevant keywords to replace the original keyword to avoid and escape a penalty.

You can do this for the post’s tags and description. Good thing is, you won’t be trying to trick Google. It’s a white hat SEO method for utilizing relevant keywords.

Do Not Buy Links Especially From Link Farms!

I know, you know, we know that link building is great way to drive more traffic passively. It’s also a great opportunity to get brand exposure.

Google knows if you purchased links for your blog or business. But link building is not illegal, just make sure it is done the proper, white hat and organic way. Link building will naturally connect contents that readers want to read.

Why not add a social sharing button in your post to allow your readers to share your post to their friends, that is considered white hat link building too.

You’ll never know if the company selling links but are using the so called “link farm” technique. Link farm exchanges links among themselves to increase their ranking in search results. On top of that, those sites that will linked to you might not be related to your niche at all vice versa.

Spammy Links - IntelWizard

Google will not penalize you if other unknown sites link themselves to you. Because Google knows that you have no control over who links to your website.

But Google you have full control over who you link your site to. So if you are linking your site to a link farm, it’s pretty clear that you’re trying to increase your search rankings the easy and therefore using a black hat technique. Google will unleash its penalty on you once they find out.

Do Not Use Hidden Text & Links!

If you have read Google’s news, it constantly reminds you NOT to insert hidden text or links in your post. Hidden text, hidden links, cloaked links and spammy redirects are not allowed to be used at all. Google will never allow the use of these hidden texts due to user experience.

Hidden texts are usually keywords written in the smallest font size possible, sometimes it is in the same color of the webpage (cloaking) to camouflage these tiny words.

The usage of hidden text is to build a keyword rich site so that search engine spiders can crawl and not be seen by the site visitors.

Hidden links are used to be blast out to other websites without the visitor’s visibility. These hidden links are used to prevent visitors from leaving one’s site, once there (Link Exchange).

Hidden and spammy redirects will the one’s when you click on a link, a few other entirely different site pops up together with it. Usually used by affiliate marketers and affiliate programs.

Make Sure You Manage Your Site’s Guest Blogging

Guest blogging could and may negatively affect your site causing your site’s quality to drop. Because if you do not manage your guest bloggers, sometimes they might write and provide content and links that are not relevant or not useful to readers. Make sure everything is proper before posting it on your site.

Avoiding and Escaping Google’s Penalty

There’s an easy way out, in fact it’s the easiest way out. How? Forget everything you know about SEO to avoid Google penalty! I’m serious, for example… if you have the knowledge about SEO then you will not have the capability to try to trick Google or perform any black hat techniques.

Just do things the normal way, webmasters usually get in trouble when they try to cut corners with Google’s algorithm.

Also, don’t buy cheap article submission packages that promises you countless numbers of backlinks or using link farm for the sake of trying to boost your site. You’ll end up losing your rankings and traffic.

Something of note, buying social media comments, likes, shares etc. will really waste not only your money but your time too. Google will only mark it as spam.

If you want to avoid Google penalty, avoid using duplicated or scraped content in order to prevent a penalty and creating valuable content to your readers in the same time. Remember once you have valuable content, it will automatically generate natural links on its own after some time.

My Personal Advice

As webmasters, you should not procrastinate and be more proactive. You should perform a site, link and content audit every now and then to ensure your site stays safe.

Performing link audit regularly will identify all links that are linking to the pages of your site. Make sure you scan and take out any links that are not relevant to the niche of your site.

Wrapping It Up

To summarize, Google Penalty is a no joke matter, not fun at all. Automatic (Algorithmic) or Manual penalty, you would lose lots of time and money.

Finding out the type of penalty you’ve been hit with and recovering from the penalty is a whole different story entirely.

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