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Every blogger wants a successful blog, choosing the perfect domain name for your site is the first step. but the question here is… do you know how to do it?  Most bloggers make this common mistake especially on their first try in choosing a domain name for their site.

Choosing a domain name is similar to creating a unique brand. It requires a lot time and patience for planning the most suitable domain name for your site.

The domain name tells about your website’s business and content. It also must be easy to promote and remember.

I’ll teach how to avoid making these mistakes in choosing a good domain name.

In This Post, You Will Learn

Which Domain Extension (.com/.net/.biz) to register for your blog.

How to target a specific area for your business.

How to allow readers to know your niche by your domain name. (Keyword URLs)

How to register a domain name that is Easy to Recall, Easy to Type, etc.

What not to use when registering your domain name.

How to add value in branding your blog/website.

How to prevent registering a domain that is already trademarked.

Tools I I used to choose a domain name (Keyword Research).

Use (.com) Domain Extensions Only. (Recommended)

Why I strongly suggest all of you to stick to the most common domain extension (.com) because most people think that (.com) is the only domain extension out there.

The reason to use other domain extensions is when your website targets only a small portion of people or a very specific niche. For example, news blogs are allowed to use (.news) or (.biz)

So please do not make this mistake or you will lose big time traffic which causes your site not to rank well in search engines.

Below are some popular domain extensions used besides (.com)

Domain Extensions Usage
.org Nonprofit organization sites
.net Internet and tech sites
.co Company or community (in short) sites
.biz Business (e-commerce) sites
.info Informational sites
.me About me (personal) sites

Targeting A Specific Area For Your Website

However, if your blog or website’s niche focuses its business on a specific country. Then it is encouraged to use a country specific domain like (co.uk) for the United Kingdom, (.au) for Australia and so on.

And if you only want to attract business locally from a specific city or state. Then you should use specific “city” or “state” keywords in your domain name to make it easy for local customers to find and remember.

For example (NewYorkDancers.com), (OxfordGrocery.com) or (AlabamaBallers.com)

Allow Readers To Know Your Niche By The Domain Name Using Keyword URLs

Using Keywords That Relates To Your Niche To Register Your Domain

When a reader sees your domain name at a glance, they should be able to sort of guess or know the type of information (content) your site provides. It’ll also help your overall efforts at ranking your site.

So before you begin searching for a good domain name, write down keywords that relates to your website, product or service.

Find out which tools I use to find good keywords that help me rank easier? I personally use them daily as they are the best keyword research tools you can find.

Keyword research allows you to choose the right keywords to register your perfect domain, write blog articles with targeted keywords from these research tools to help you rank easily in search engines and so much more.

Then, try using those targeted keywords to “describe” your website or niche. For example, if you are starting a website about coffee.

You might want to search for a domain name like (CoffeeTable.com) or (EspressoBoy.com) or other less competitive keywords such as (Battery Acid) to be ranking your site with the correct and lesser competition.

You will bump into some premium domain names on the way that are selling at ridiculous prices. Sometimes, it is entirely worth it to buy those. As it might drive massive traffic based on its keyword and search volume.

Sign up for SEMRush comepletely for FREE now. They are a very popular all rounder keyword research tool.

Choosing a Good Domain Name That’s Easy to Recall, Short and Unique

Easy to Recall

Choose a domain name like “paperfactory.com” and not “jimmakepaperfacty.com”. Readers may tell their friends about your website. But can they remember your domain name?

It’ll be harder to build loyal readers as it’ll be difficult for them to revisit your site due to having a complicated domain name. It has to be catchy and easy to remember. (keyword related)

As always, all my work here is to teach you how to rank better in SEO. If the name doesn’t make sense, a huge amount traffic won’t be coming your way as well as your site’s search engine rankings.

Easy to Type

Now that I have stressed to you about the “recalling” part, next up is making your domain name easy to type and spell.

The most important thing here is never, and I mean NEVER use slangs. Because not everyone maybe be able to understand that certain keyword (slang) that you’re registering?

We don’t want to cut off any possibility of traffic coming from other places right?

Also, never change the spelling of a word, for example (exhaust) is changed to (xhaust). I’m not saying your site won’t get any more traffic, but you’re making it harder for readers to find your site.

Do not put an (s) in your domain name if the one without an (s) is already taken. For example there’s a domain that is already registered (kungfupanda.com), do not register (kungfupandas.com) or vice versa. My advice, stay with singular words only.

Your readers would be confused when directed to the wrong site. When your website is confused with another popular site, you conclude that your website is a failure.

Because people will tend to go to that particular website instead of yours. You have to be as visible as possible to your readers.

Getting Short Domain Names

Well, if your domain name is long and and complicated, there’s a higher risk customers will tend to mistype or misspell. Short and simple is always the safest.

I have personally analyse the number of alphabets a site should have in order rank better. Keep it within twelve (12) alphabets. The lesser the easier it is.

Some sites like (SmartPassiveIncome.com) that is founded by Pat Flynn are exceptional. The name rhymes, good keyword research and search volumes are good (not too competitive).

What Not To Use When Registering Your Domain Name

Never Use Hyphens and Numbers For Your Domain

Numbers makes it hard for your domain to be easily remembered or typed. They are often misunderstood when people who hear your website address gets confused if you’re using a number (5) or a spelled out (five).

How do readers tell their friends about (9cats-are-rolling.com). I bet everyone gets this domain name wrong on their first try. Even hyphens are often misplaced or forgotten.

Most critically important for SEO, they do not fancy numbers and hyphens. Which makes it harder to rank in search engines.

Register a Unique Name To Be Used for Branding

Registering a unique domain name is also a great way to build additional value to your website.

A “brand” doesn’t mean it has to be “whitebeardwig.com”, when your website sells costumes. It can be something like “fancydracula.com”.

That is why names like repairmyroof.com are not as compelling as branded names like “crystalfloor.com”.

For example, “Nike.com” is far more brandable and attractive than “SportOutfit.com”.

Branding or Ranking? They have their own pros and cons. I mean it’s a good thing to start your own unique brand.

But the downside of it  is you’d have to put more effort into marketing your website. Which means you’ll have to spend more $$$ on advertising.

But If you choose “Ranking”, you’ll use keywords related to your niche to form your domain name as mentioned above. Then it’s easier to rank your site for search engines and you don’t have to spend as much on advertising.

But then again, the con here is that your domain name won’t be as attractive.

But what if you try to use a little bit of them both? That’s how I came out with (IntelWizard.com) if you can relate.

Protecting and Solidifying Your Brand

You can do this immediately or a few months after you have started your website but make sure you do it quickly.

You should start buying various domain extensions, as well as the ones with an “s” (plural), misspelled or any other domain names that could relate to your site.

Doing the above will prevent anyone else (imposter or competitors) from registering on your “lookalike” domains and also to redirect all of your customers back to your site, even if they had mistyped your domain name.

Once You Have Decided On The Domain Name, Buy It!

Domain names sell like hot cake. It is because they’re inexpensive. Also a small group of people buy domains by the bundle hoping to resell it in the future for a premium price.

So hurry and register your selected domain names as soon as you can. Having trouble finding your preferred domain name? Use the links I provided below to search for more suggestions (Domain Pigeon).

Prevent From Registering a Trademarked or Copyrighted Domain Name

This can destroy your beloved site after all the hard work you have put in. If you’re not lucky, it could cause law suits that will cost a big mess as well as losing your domain.

So please take the extra effort and head over to copyright.gov and search before you buy the domain of your choice. To make sure you are not riding on anyone’s copyright.

Wrapping It Up

After deciding on the most suitable domain name for your site, head over to my guide to start a blog/website easily here.

 

Tools That I Use For The Above Guide

You will probably be unable to get a domain names of your choice at first pick. Don’t worry, we’ve been there before. You will eventually find a great domain name to represent your website. It takes time and patience and also the tools above that helped me rank my site easier.

Tell us your feedback!