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What Are Google Alerts?

It is the most powerful tool that is available for free for now. Try to imagine of Google Alerts as a search that automatically helps track and record search results for you.

Google Alerts allow you to set up to 1000 number of alerts to be sent to your email to help you monitor search volumes and activities for the specific search terms.

In This Post, You Will Learn

What is Google Alert?

Google Alert’s function.

How to set up a Google Alert account.

Drive large amount of traffic using Google Alerts.

Drive traffic by setting up question based alerts.

Drive traffic by monitoring keyword phrases for guest post opportunities.

Drive traffic by monitoring authority links for link building.

Drive traffic by targeting regional based customers.

Stay updated on new upcoming products with Google Alerts.

Google Alert’s Function

As per mentioned by my passage above, Google Alerts allows you keep tabs on mentions of your website, page and service from other webmasters online.

Google Alerts can be used as an advantage to create stronger content points for your topic. Google Alerts allows you to set up alerts for Specific Keyword Phrases that focuses closely on the subject that you are targeting.

Purely because you will be able to view contents created by other authors and hence being able to get a feel of what the public does not and want to read.

How To Set Up a Google Alert Account (and why it’s a good idea)

Google Alerts helps you keep track to conversations and post that involves your content in blogs, forums and other portals (everything, even the ones you may never have noticed).

Google Alerts can also allow you to manage your online presence, profile and reputation, you can drop “eyes and ears” everywhere around the internet to know people are saying with Google Alerts (comments, site links and remarks) about you.

Sometimes is good to use Google Alerts to know what is your competitor has been doing too.

Google Alerts, powerful software, plus it is completely free to use.

How To Set Up Google Alerts?

Since you’re already interested in the functions and use of Google Alerts. Learning to set up a Google Alerts account will look real simple and easy too (it is already very easy).

First, head over to http://www.google.com/alerts/

  1. Sign in to your Gmail account if you already have one. If not, please fill out the form provided to you.
  2. After that, enter some search terms of your choice that you would want Google Alert to track. Don’t forget to separated search terms and keywords by commas (,). 
  3. Then, select the types of news you want Google Alerts to bring and update to you.
    For example:

    Google Alerts Type
     
  4. Choose when (duration) Google Alerts notify you by sending a report via email. 
    You are given the choice to set the number of emails for Google Alerts to send a day. This function is allows you to adjust notifications to be sent to you from once a weekly to as and when it happens.
  1. Choose the number of different types of result to receive and to be sent to you preferred email address. You can either select to receive the best results produced or everything in general. Depending on what you’re looking for.
  2. And that’s it! Click the Create an Alert button.

Done! It’s Easy, free and simple. A great tool to drive traffic to your site.

Using Google Alerts To Drive Large Amount of Traffic

Google Alerts allows you to choose keywords to track. Checking up on your competitor in the same niche market has also been made easy with Google Alert’s keyword tracking.

For example, if your niche is in “baby equipments”… you can set your alerts on “toddler equipments” too for advanced and deeper tracking.

There are also other ways to drive traffic to your site using Google Alerts. For example, you can also set up an alert using the keyword phrase “traffic“. Then select to receive alerts from “Blogs” to drive you stable traffic easily.

Why select “Blogs” only? Because they have a better shot at receiving quality information and traffic to your site.

Once you start receiving alerts of other blogs, visit each blog and just leave a simple comment linking back to your site. Or you can engage the content and get involved to start a conversation (forum).

Then, sit back and relax… wait for back linking opportunities to be sent to your email inbox.

You should also set up Google Alerts using your own keyword phrases of your site’s name and others. Why? Because when a blogger mentions about your precious content on his or her site, you would want to be notified right? Not just to see whether it’s a positive or negative comment.

But, you should be proactive and head over to his or her site and leave a short comment saying thanks on their post.

But, most importantly is that these comments works as a relationship builder between bloggers. Especially when driving quality traffic (customers) to your site.

Drive Traffic by Setting Up Question Based Alerts

Monitoring your niche using a range or question based phrases allows you to build and drive quality traffic to your site. Why? This allows you a gap to jump right into conversation to provide an advice which also links back to your site.

Here are some examples of question phrases (terms):

  1. What… Google Alerts
  2. When… Google Alerts
  3. Which… Google Alerts
  4. Will… Google Alerts
  5. Why… Google Alerts
  6. How… Google Alerts
  7. Can… Google Alerts

You can use these question phrases to set up all your alerts such as Google Penalty, Google Panda, Google Penguin and others.

Drive Traffic by Monitoring Keyword Phrases for Guest Post Opportunities

Blogs will usually have a page telling you about how to get in touch with the webmaster and how they want the content written.

Here’s when you can use Google Alerts to target and find common keyword phrases used on blogs to let you know if there’s an opportunity for guest posting. 

These are some keyword phrases used on guest posting opportunities:

  1. “guest post”
  2. “write for us”
  3. “write for me”
  4. “submit”, “guest post”
  5. “authors wanted”
  6. “become an author”

Drive Traffic by Monitoring Authority Links for Link Building

Commenting on blogs and news websites are great ways to build authority backlinks, but with WordPress plugins like CommentLuv and KeywordLuv, it allows us to drop keyword phrases with anchor texts that links back to posts in our respective blogs.

By doing so, these backlinks will be a step up compared to the usual blog comments we do. Here’s how I do it with Google Alerts in order to find these opportunities easily?

Google Alerts Chart 2

It is just an example of using keyword related phrases with WordPress plugins like KeywordLuv and CommentLuv for Link Building.

But there are still many different platforms and ways to target blog comments and keyword opportunities, all you have to do is use a common footprint and then set up the alert. That’s it!

Engaging Targeted Customers

If you are run an e-commerce business, you should set up a number of different alerts that notifies you by sending you an email every time a visitor is buying a product in your niche (market).

Using the right keywords to set up alerts will allow you to target readers who has already made up their mind in buying a certain product but haven’t actually paid for it yet. Mind-blown right? Yes, it works!

Here are some examples of phone-based keywords:

  1. * phone * price
  2. cheapest phone in *
  3. cheap phone *
  4. best price * phone
  5. buy* phone * cheap
  6. phone* pricing

Targeting Regional Based Customers

If your business is targeted on local customers or a certain area/region, then you can use more specific search terms to engage more quality customers in that specific area.

By zeroing into your targeted region, you can start by contacting these customers and persuading them to buy from your site without much effort!

Here are some examples to target people looking for watches in Italy:

  1. Italy* watch *
  2. Watch * Italy
  3. Italian * watches
  4. *Watches in Italy
  5. Italian* watch prices
  6. Watch* Venice* Italy

Stay Updated on New Incoming Products in Your Niche

Always stay a step ahead of your competitors and get updated with alerts of new and upcoming products in your niche on a daily or weekly basis.

Set up alerts like the ones provided below:

  1. new * this year
  2. new * 2015
  3. what * 2015
  4. will * 2015
  5. what will happen next year *

Wrapping It Up

There is so much more you can do with Google Alerts once you understand its true power and potential, think about how much you can do to help drive traffic to your site for FREE using Google Alerts in many unique ways.

There are countless of other different ways to use Google Alerts to your advantage according to what I have explained in this post.

Be creative when setting up Google Alerts, no harm setting a few more alerts to help boost traffic and backlinks! If the alerts are not as effective, just set up new ones.

Google Alert is a very powerful tool at your disposal plus it’s completely FREE, so go ahead and take full advantage of when you can.

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