Sticky div

Sometimes, local businesses have limited amount of budget to spend on marketing. But why constantly spend money on advertising when you can do local SEO for free? With a few hours of work, you can easily do local SEO without spending any money at all.

In This Post, You Will Learn

Optimizing your website’s meta description.

Webpage optimization.

Google Business and Places sign up.

Social media exposure.

Reducing indexing duration and local backlinks.

Going mobile responsive for the future.

Meta Description

Your site’s meta description is used to describe your site in a sentence. It is also what Google will use to determine your site’s niche. By stating your meta clearly, you’ll be improving your search engine results page (SERP).

When you’re doing local SEO, it’s only natural to include your business’s city and state in everything you do, from SEO to content creation. That way, you’ll be able to let major search engines index your business’s location correctly and your visitors too at the same time.Meta Description

Try to zoom in as much as possible on your location. Let’s say your pet shop is located in Phoenix, Arizona. You should be trying to rank your business “pet shop Arizona” and “pet shop Phoenix” at the same time.

But of course, you don’t have to rank your business using keywords like “pet shop in Los Angeles”. It’ll be a completely irrelevant and a waste of time.

First thing you should do is to head over and take a look at your meta data.

Here’s how you should describe your site when doing SEO for the meta description.

“Billy’s Buttons” have been in the “buttons” industry for “X” years, we’ve been producing the best quality “Buttons” in “New York”.

See, it’s short and simple. That’s the way to write your meta description.


About Page

It’s where people would go to if they want more info about your business. You can explain the whole long history of your business if you want to.

But there’s a few things that you have to make sure is visible for your readers. The name of your business, address of your business and your business phone number.

Contact Page

Your “Contact” page is one of the most important page when you’re doing SEO. Don’t forget to leave your contact number too, it’s very important especially for local businesses.

You should also add an embedded geo map for better search engine indexing. Easily generate a geo map here.

Heck, you should add your address on every page of your website if it’s possible. It would be impossible for Google to miss your content (business) location. Helps to boost search engine indexing for local SEO.

Reviews & Testimonials

Now, this is something that can help you easily convince your visitors to trust your business and maybe give it a try. To do that, start a testimonial page and start adding your customer’s great reviews.

But never add fake reviews for your business for the sake of filling the “testimonial” page.

You’ll end up destroying your reputation when you’re exposed by Google or your customers.

Once you’ve done all of the above. It’s time to start to concentrate at other factors which are those that are indirectly related to your site.

Google “My Business” For Local SEO

There’s two places you should sign up for Google “My Business”. Google Places and Local Google+. It’s okay if you’re confused at first. Just sign up for both. But let me explain the differences.

Google Places was made to control to quality of information shown in Google’s search results. That way, interested customers can easily find your business’ location on Google Maps and search results. It’ll provide details like your business’ address, contact details and opening hours.

Then, Local Google+ allows your business to further boost its exposure by communicating with customers via social media.

You can start by creating your Google Business here. Or upgrade your existing local business listing to Local Google+.

Social Media Accounts

I’m sure you know this, every business no matter if you’re local or international. You’ll need social media accounts to further boost exposure. So yes, you should sign up the usual top social media platforms like Facebook, Google+ (Might as well when you’re signing up for Google Business), LinkedIn, Twitter and YouTube (for video advertisements).

Speed Up Indexing Duration

Once you’re done with all of the account creation, index your profiles using free backlink pingers like, and

It may take a while to get indexed because you’re using free indexing sites. But nevertheless, your profiles will be indexed in a few days’ time.

What About Local Listings On Other Search Engines?

When I said you can do local SEO completely free, I don’t just mean doing SEO on Google. Why not claim and create listings on every major search engine there is. Yes, and I meant major search engines like Bing, Yahoo and etc.Search Engine Local SEO

You might think that it is irrelevant to create listings on other search engines other than Google. But here’s the thing, each created listing is a “Citation”.

In case you didn’t know, citations are also counted as one of Google’s ranking factor. And citations are considered as a “mention” for your business whether it contains a link or not. will show you the details on what you should focus on. All you have to do is fill in your business name and ZIP (Postal) code.

“Local” Backlinks

Backlinks are one of the biggest ranking factor as we all know. So if your site has no backlinks, your business won’t show much results either.

But buying links won’t work, Google sees the quality of the sites that links to you to increase your search ranks.

Well, since you’re doing local SEO. You should get links from local businesses and directories, friends or even your business partners and so many more other ways to get links.

But you must remember that performing any form of SEO is not a one-time thing. It takes time to build up. Just like building a house, it can’t be done in a day.

 Going Mobile ResponsiveMobile Responsive

As the days goes by, there’s more and more people on the mobile devices every now and then.

Mobile devices are something we shouldn’t neglect at all. It’ll help increase your views.

Start customizing your site for mobile responsiveness if you haven’t yet. You don’t want to be losing customers when they visit your site on their mobile devices due to messy layouts right?

What Are You Waiting For?

If you have a local business, all you have to do is follow this guide completely and you can also do local SEO completely for FREE.

You will not get the following steps done in a day. But it’s not hard if you put in some work every day or every week. At least you’re doing something to improve your site’s ranking.

Wrapping It Up

I guess we’re at the end of the article again. Hope you guys enjoyed it, this post basically tells you that it is still able to do free SEO nowadays. All you need on the other hand with spending money aside is time.

Feel free to comment below if you have any questions or ideas that you can add to this post based on your experiences with local SEO.

Tell us your feedback!